Full - Time | United States
Online Purchase Experience Manager – blu US
The Online Purchase Experience Manager will play a key role is delivering blu’s vision for compelling brand experiences. Working with the Purchase Experience Director, the Online Purchase Experience Manager will develop and execute blu’s annual on-line buyer activation plans ensuring the brand continuously connects directly with on-line consumers. The role will need to work cross-functionally with Digital and e-commerce, ensuring all pre and post purchase on-line buying experiences are connected across blu’s annual marketing plan. The Online Purchase Experience Manager will be responsible for the continued review and refinement of the on-line buyer activation plan, ensuring it is delivering against the agreed KPI’s and budget.
Key Accountabilities & Deliverables:•Lead the delivery of blu’s annual on-line buyer activation plans, working cross-functionally to deliver relevant brand experiences across the purchase journey.
•Develop a deep understanding of on-line consumer purchase behaviour, ensuring all of blu’s owned digital retail platforms exceed consumer experience expectations.
•Develop and deploy engaging pre and post purchase initiatives directly with on-line buyers, utilizing a mix of messaging, educations and promotion to drive repeat purchases.
•Manage blu’s omni-channel consumer rewards program, providing brand experiences and rewards that connect on-line and retail purchases while increasing loyalty and life time value.
•Work within the Digital, Supply Chain and Customer Service teams to fully integrate a frictionless on-line buying experience for blu consumers.
•Work cross-functionally to ensure post purchase consumer engagement is maintained across digital, CRM, Social Media, Retail and within Customer service.
•Create email marketing campaigns designed to acquire and retain customers
•Continuously review and appraise new on-line consumer purchase behaviours, adjusting and strengthening blu’s approach to delivering compelling brand experiences to on-line buyers.
•Develop and deliver regular business reports providing clear recommendation for both short- term and long-term improvements to the on-line buyer activation plan.
•Develop, manage and track the annual on-line buyer activation budget and KPI’s
•Minimum of years’ of relevant experience in an Omni-channel shopper marketing based role.
•Bachelor’s Degree in Marketing or related field
•Track record of performance driving engaging and memorable Omni-channel brand experiences
•Appreciation of on-line buyer behaviours and experience delivering brand experiences in a multi-channel category
•Web based UX (User Experience) design experience
•Ability to problem solve while also seeing and appreciating the finer details of execution.
•Creative thinker with demonstrated ability to drive ideas while working cross-functionally.
•Strong business acumen, analytical skills and comfort developing and delivering plan reviews
•Desire to make his/her mark in a fast-paced high growth category with complex legal and regulatory principles
•Exceptional interpersonal and communication skills
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