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Trade Activation Manager  United States

Trade Activation Manager

| United States

The Trade Activation Manager is responsible for developing retail specific activation tools to support Fontem’s portfolio. Aligned with Fontem’s portfolio and brand activation strategy, develop retail specific activation tools that support the to-store, to-shelf and to-shopper strategy. This role will lead the Sales & Marketing Operations agenda, ensuring on a monthly basis, work plan activities for the upcoming period, for both ITGB and Fontem’s Business Development teams, are reviewed, agreed, have clear metrics and ready for delivery. As a part of the S&M Operations meeting, ensure a co-ordinated review of past work plans against clear objectives is completed and actions taken to amplify success and amend or adjust failures. Align with the Trade Marketing Manager to ensure the CRM platform reflects upcoming work plan needs and have agreed with the Sales Operations Manager to ensure ITGB’s CRM platform is also capturing required data points. Align with the Consumer Activation teams to ensure that in-store communications align with external consumer communications. Ensure there is a clear retail communication program, identifying and using the most effective communications tools to get the reach required.

 Key Accountabilities & Deliverables:

 Define and develop activation tools for retail implementation, linked to clear consumer messaging, from a to-store / to-shelf / to-shopper model.
Ensure all developed tools have a clear measurement criteria, are outlined in the relevant work plans and come with the appropriate training / instructions for in market execution.
Lead the Sales & Marketing Operations monthly meeting, ensuring a clear agenda and minutes per meeting, reviewing forecasted work plan activities and or active or completed work plans.
Working with the Trade Marketing Manager and Sales Operations Manager, ensure the relevant CRM platforms reflect the agreed trade activation instructions and measurements.
Against the Marketing and Channel Strategies, outline an annual trade communication plan, identifying key messages and communication methods to reach the targeted audience.
A minimum of quarterly market visits with the Regional Commercial Managers to ensure developed tools are meeting expectation, receive feedback and ensure end users, either ITGB or the Business Development teams, understand how to effectively use the tools provided.
 

Qualifications/Requirements:

5 years of relevant experience in a sales management role as well as a 2 years minimum trade marketing experience
Bachelor’s Degree preferred
A clear track record of performance and achievement of individual and collective team performance
Strong business acumen, analytical skills and comfort with financial analysis
Desire to make his/her mark in a fast-paced and dynamic high growth category with complex legal & regulatory principles
A strength in stakeholder management with excellent communication and presentation skills.

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