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Consumer Technical Insights Manager Liverpool United Kingdom

Consumer Technical Insights Manager

Wellington House, Physics Road | Liverpool | United Kingdom | L249HP

About us

Imperial Brands PLC is a dynamic FTSE100 FMCG company headquartered in Bristol with a global workforce of around 32,000 people. Borne out of a strong tobacco heritage, we have continually evolved to embrace changing market dynamics and our purpose is to create something better for the world’s smokers.  Our high-quality cigarette brands include Davidoff, Gauloises Blondes, JPS and West and we are increasingly focused on developing a leading portfolio of next generation products built around the vaping brand blu

Acquired by Imperial Brands Plc in 2017, Nerudia is a young and dynamic business which is wholly owned by Fontem Ventures, the NGP (Next Generation Products) arm of Imperial Brands.

The role

Liverpool

Permanent, Full time

Competitive Salary + Benefits 

The role of Consumer Technical Insights Manager is to support the design and development of Next Generation Products (NGP) required for the company`s ambitious innovation programme and growth plans.

Consumer Technical Insights is a key part of Next Generation Product development. It brings consumer technical insights out of qualitative, quantitative and sensory consumer research to drive the delivery of outstanding innovations and preferred products in the market place.

This role will also ensure consumer strategic understanding in place for project delivery based on real consumer technical insights. To have impact on innovation programme, the CTI Manger needs to demonstrate curiosity, broad and deep skill-set in sensory and consumer qualitative & quantitative methods, excellent leadership, team building and influencing skills

Key accountabilities

  • Work within multi-disciplinary project teams to deliver consumer and product insights to guide the development of superior consumer experiences by shaping and delivering on target attributes and benefits for NGP.
  • Propose, design and implement consumer research to assess the performance of product/pack prototypes on the key attributes and benefits. Interpret results with the broader business context & present to key stakeholders with an understanding of how to move forward based on results & business/brand strategy.
  • Define and refine key consumer insights (preference drivers, segmentation, needs, etc.) to drive product development and innovation. Manage complex consumer test plans that span across different product formats in NGP.
  • Develop new research approaches to provide a deep and sound understanding of our consumers, consumers’ needs and identify technical gaps and opportunities for innovation.
  • Identify what sensory & consumer research is needed to support project objectives and develop briefs for this. Delineate actionable insights and recommendations for project teams.

Skills & experience

  • BSc/ MSc/ PhD qualification or equivalent in human sciences (e.g. psychology, social science, food science, marketing).
  • The ability to effectively turn consumer feedback into inspiring actions & recommendations.
  • Experience in insight generation and deep consumer understanding, product evaluation and claims support studies.
  • The ability to integrate sensory and consumer methods into research plans, integrate data and draw conclusions that can generate compelling project briefs

What we offer

Nerudia offers a competitive package of salary, pension and 25 days holiday, as well as onsite parking.

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

Opening date:15th April 2019

Closing date: 15th May 2019

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