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CRM Marketing Automation Specialist Amsterdam Netherlands

CRM Marketing Automation Specialist

Amsterdam | North Holland | Netherlands

About us

At Fontem Ventures our purpose is to deliver a better alternative to smokers around the world.

Fontem Ventures is an innovative consumer goods company, producing leading e-cigarette brands, as well as lifestyle energy products. Headquartered in Amsterdam, with more than 200 employees working across offices in Amsterdam and the USA and research labs in Hamburg and Beijing. Fontem Ventures is dedicated to developing and growing a portfolio of innovative non-tobacco product opportunities in lifestyle consumer goods categories.

The role

We believe a dedicated journey will make a difference. You will make our relationship with our consumers more fun, more relevant, more personal and more valuable for both of us. Our goals is to assist and lead the organization towards being a leader data-driven marketer in the industry by driving the change through omni-channel personalization.

Key accountabilities

  • As part of the CRM team you will assist us implementing a new global 1-2-1 communication strategy based on customer insights that will help us to connect, strengthen the relationship and build up a distinctive blu experience via multiple touch points
  • You will help us translating strategic communication plans into different programs for different consumer segments and countries
  • The main communication initiatives:
    • Life-cycle management (onboarding, retention, loyalty)
    • One-off campaigns
    • Transactional communications
  • You will help us driving traffic into / from our 1-2-1 touch points, your efforts will turn into the retention and loyalty of our consumers and increased life time value

What are the requested experience, skills and capabilities?

  • We need an experienced, creative and innovative Marketing Automation Specialist
  • Experience to brief, collaborate and challenge our creative and technical agencies
  • Has analytical skills with the drive to improve our programs continuously based on own and third party customer insights and commercial performance
  • Have a commercial mindset as well as a focus on CRM’s KPIs to achieve the objectives
  • Understands and has deep knowledge of today’s and upcoming communication channels
  • Overtime you will optimize and localize the programs in collaboration with the markets
  • Experience in offering customers a relevant personalized experience via automated workflows
  • Work according local leading regulations and opt-in laws

 

Skills & experience

  • Minimum 5 years of experience in a data-driven environment, preferably with exposure to FMCG organizations
  • BA or equivalent degree in a quantitative field (computer science, physics, mathematics, engineering, etc. – Masters is preferred)
  • Expertise with at least one enterprise-level ESP such as Salesforce Marketing Cloud (ExactTarget), Oracle Responsys, IBM Watson (Silverpop), Marketo, etc. including campaign building, content management and automated campaign management. Salesforce Marketing Cloud (ExactTarget) Certification preferred; experience in Journey Builder preferred
  • Solid knowledge of integrated marketing approaches, lead generation and conversion rate optimization best practices that drive lead conversion and customer retention
  • Extensive project management experience with intercultural teams working remotely, across multiple time zones, and in globally matrixed environment
  • Dealt directly with creative and consumer insights, with an understanding of the process for getting the best out of both
  • Must have superb written and verbal skills, with the ability to create/edit copy developed in house or with an outside consultant
  • Consumer-centric point of view towards communication activities
  • Managing own agenda, prioritization of tasks, being able to breakdown efforts and manage the 3rd party suppliers
  • Understanding of how self-goals are correlated with the company wide objectives
  • English native speaker

What we offer

Excellent salary and benefits

Next steps

If you’d like to apply for this position or find out more about the role, than please apply below

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