Radarweg | Amsterdam | Noord-Holland | Netherlands | 1043 NT
At Fontem Ventures our purpose is to deliver a better alternative to smokers around the world.
Fontem Ventures is an innovative consumer goods company and, as the owner of the e-vapour brand blu, a leader in vaping technology. Our business is headquartered in Amsterdam with more than 200 employees working across head office and , Fontem US in Charlotte with research labs in Liverpool, Hamburg and Beijing.
The Market Expansion Deployment Lead is responsible for driving and coordinating activities to expand the blu portfolio to new markets. This role will provide support and functional expertise in the area of developing launch plans and deployment of Global Toolkits in local markets. The position supports the drive of the growth objectives of the Divisions, clusters and the markets, supporting the delivery of the overall IMB business objectives.
Whilst delivered locally through the market teams, the Market Expansion Manager will be jointly responsible for ensuring onboarding is managed efficiently, on time, on budget and in line with strategy. The primary focus of the role is to guide and support markets through the launch process and deployment of test & learn scenarios and brand & activation toolkits. He/she will be collaborating closely with IMB teams (Division/cluster/market), third parties, agencies and external service providers to ensure the relevant materials, information, insights and reporting structures are in place for execution.
The Market Expansion Deployment Lead will ensure clear communication between the Fontem teams, MSC, PCC, etc., and the local market representatives. This position requests for a high level of independency, drive and cultural empathy. The role encompasses the whole field of launching the blu portfolio in a new market, including channels, marketing, digital, activation and considers all stakeholders: divisions, clusters, markets, trade-partners and consumers. At least 30% of traveling is required in this position.
Skills & experience
If you’d like to apply for this position or find out more about the role then please apply below and someone from the Recruitment team will be in touch shortly.
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