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Global Brand Equity Manager Amsterdam Netherlands

Global Brand Equity Manager

Amsterdam | North Holland | Netherlands

About us

At Fontem Ventures our purpose is to deliver a better alternative to smokers around the world.

Fontem Ventures is an innovative consumer goods company, producing leading e-cigarette brands, as well as lifestyle energy products. Headquartered in Amsterdam, with more than 200 employees working across offices in Amsterdam and the USA and research labs in Hamburg and Beijing. Fontem Ventures is dedicated to developing and growing a portfolio of innovative non-tobacco product opportunities in lifestyle consumer goods categories.

The role

The Global Brand Equity Manager will be responsible for the development of the global brand strategy and marketing programs. 

In Fontem we are excited to strengthen our Marketing team to keep building blu’s brand equity and making it accessible to be activated in the markets worldwide.   The Global Brand Equity Manager will be responsible for the rolling out of our global brand strategy.

Key accountabilities

  • Develop the global brand positioning, attributes and identity of the blu brand
  • Develop consumer territory for brand to activate in
  • Develop a set of principles for activation of the blu brand
  • Responsible for brand plans and brand campaigns
  • Develop brand design to support Equity and Global positioning (GPC)
  • Translate the core brand benefit to be used through all touch points
  • Liaise with portfolio, digital and activation team to ensure a seamless brand process across all relevant departments
  • Liaise with clusters to ensure brand execution in line with positioning and guidelines
  • Initiate and manage brand research in collaboration with the Consumer research team
  • Monitor the performance of the brand to ensure that the set targets of consumer and brand KPI’s are met
  • Manage the brand budget and ensure the investment is aligned with priorities in accordance to the global brand strategy
  • Identify, select and liaise with the right agencies and production houses for advertisement production
  • Ensure agencies are issued with detailed job briefs and evaluate output of agency against job briefs
  • Motivate and manage cross functional teams both internally and with external partners.

Skills & experience

  • Relevant University/College degree
  • Track record of strategic and creative thinking, entrepreneurial spirit, and innovative leadership.
  • 5 Years of experience in a Marketing role, preferably within FMCG, licensed consumer good, or advertising agency
  • Proven ability to influence cross-functional teams without formal authority; experienced in stakeholder management
  • High level of commercial awareness to translate insight into actionable recommendations
  • Experience of analysing quantitative and qualitative data including third-party data
  • Exceptional project management skills and experience and the ability to develop a business case and prove ROI
  • Possess strong analytical reasoning and business acumen; able to assess/determine clear business outcomes
  • Empathic and culturally adaptable with relevant experience in multi-cultural settings (both from a geographic- and business- perspective)
  • Strategic, analytic and commercial thinker, strong analytical skills
  • Result and output driven: building, mutual understanding with all stakeholders and creating the right structure and atmosphere for successful collaboration.
  • Highly capable to build connections between business objectives and activities

What we offer

Excellent salary and benefits

Next steps

If you’d like to apply for this position or find out more about the role, than please apply below

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