People, Person, Face, Portrait

Global Head of Brand Amsterdam Netherlands

Global Head of Brand

Radarweg | Amsterdam | Noord-Holland | Netherlands | 1043 NT

About us

At Fontem Ventures our purpose is to deliver a better alternative to smokers around the world. 

Fontem Ventures is an innovative consumer goods company and, as the owner of the e-vapour brand blu, a leader in vaping technology. Our business is headquartered in Amsterdam with more than 200 employees working across head office and , Fontem US in Charlotte with research labs in Liverpool, Hamburg and Beijing. 

We know your time is valuable, that’s why we ask that you read the paragraph below first.

Join a team looking to change the world of smokers! We want passionate leaders who believe in the same values we do, that smokers deserve better alternatives. We’re proud that we offer smokers a better alternative to cigarettes and you should be, too. If not, this just won’t be a good fit for your talents. 

Still interested? Then let’s find out what your new job will look like.

The role

As Global Head of Brand you will play a leading and pivotal role (as part of the brand leadership team); working with the brand team, alongside the product and innovation teams reporting to the Global Consumer Experience Director, working to define brand strategy, product strategy, and a deep understanding of consumer behaviours; translating these works to commercially viable and inspiring consumer propositions and products that ultimately deliver consumer brand loyalty and in turn exceptional brand health / commercial business performance.

Working with both internal and external stakeholders you will develop a global consumer experience that is proven to support the acceleration of blu adoption across all channels existing and new. Whilst creativity is at the heart of this role equally so is the use of data; to create category defining insights and drive critical and daily decision making that will demarcate how this leadership role is ultimately successful.

You and your team will be the business’ client (on behalf of the Global Consumer Experience Director) ensuring that the needs of the consumer are not only defined but met by the product roadmap developed by the business (in the product team) and how this is brought to life in products and services for consumers. The roadmap will be owned by the brand therefore in-part by the Global Head of Brand who will ultimately be cooperatively-responsible for the roadmap and its delivery. Portfolio brand managers and equity managers will also report to this role holder with portfolio focused on internal and external management of the brand / roadmap and equity managers tracking the performance of the brand’s health and working to influence strategy and implement projects that ensure continual improvement in brand health across the global footprint for the brand. This will include enforcing the brand guardrails globally and enable / develop the brand guidelines over time to meet the different challenges faced by the business, our consumers and our markets.

Working across regions you will directly manage a team of brand managers who will sit in regions and manage on a country by country basis the equity and assets of the brand as well as creative deliverables in markets.  The global agency relationship will be managed by the agency delivery manager who will report to you and it will be the responsibility of both to ensure that the agency delivers and meets the needs of local and international teams throughout he engagement period, driving value for money as well as executing category leading work in multiple territories.

You will also continue to evolve and enforce the guardrails on the conversion funnel for consumers a project which will be ever evolving subject to product/services that are developed over time – as well as influence the conversion funnel itself to ensure that it is as accurate as possible and performs as the business requires.

This role will require the individual to work across multiple territories, either directly or via their brand management team on a constant basis – helping to evolve strategy for existing markets with internal and external stakeholders or secure new footings in new markets from origination to development.

Key accountabilities

  • Hold on behalf of the Global Consumer Experience Director; daily responsibility for brand equity and health across all territories globally.
  • Managing a direct brand team that’s will include four (currently) senior brand managers in region, as well as equity managers, portfolio and agency delivery managers.
  • Ensuring that insights inform our brand and product choices; and that we have the necessary data usage to drive our decision-making processes whether through data science or audit (or other acquisitive and analytical means).
  • Co-create product but always act as the client for products and services developed for/by the business on behalf of the Global Consumer Experience Director – being the voice of our consumer needs.
  • Ensure the agencies globally are delivering the highest-level of creative work that aligns with the brands aspirations but more importantly the needs of consumers and the business - whilst at the same time ensuring we experience best value for money form the services precured.
  • Contribute to the continuing development of the consumer funnel and the long-term value proposition offered by the brand to consumers; including but not limited to tracking of performance, development of services, development of products/ offer, and routes to methods by which we can improve conversion and our value to consumers at all stages; thereby increasing the profitability of every individual consumer.
  • Work with markets and clusters to ensure that the brand is well-managed and curated as befits the requirement of a category leading brand across the global footprint and that the consumer’s experience of the BLU brand, are in-line with our brand guidelines without exception. This includes and enforcement set of responsibilities.
  • To jointly work with the head of product and the product teams – not only to co-create products but to serve as the product team’s internal client and on an insightful basis (backed with data and experience) to ensure that the product team not only deliver against the expected / desired consumer experience but that this is done in-line with brand expectations without exception.
  • Overall be responsible for the general management of the global agency relationship (which is fundamental to our successful management of the brand) on behalf of the Global Consumer Experience Director who will ultimately remain responsible for it.
  • Oversee the day-to day creative output of the brand, serving as the client for the head of design, on behalf of the Global Consumer Experience Director.
  • Manage creative, agency and asset production management and all associated budgets (not limiting this budget management to these elements) as required at a global level whilst also auditing the performance via the conversion funnel of marketing spend across all markets as well as effectiveness and delivery.

Key Stakeholders:

  • Internal: Markets, Clusters, Divisions, Group
  • External: Agencies, Consumers, Press, Trade

Skills & experience

  • Agency and in-house experience preferred
  • Ability to influence at director and board level
  • Having worked closely with and briefed agencies properly
  • Strong strategic consulting skills how to build and activate a brand
  • Proven, in-depth experience of brand development (research, strategy, creative, planning and implementation)
  • Outstanding verbal and written communication skills with the ability to explain complex situations
  • Clearly articulate powerful brand narratives that inform and engage the target audience
  • Project management experience gained in a complex, matrix organisational structure – both as a project lead and project member
  • Should be detail oriented and have a track record of accountability
  • Ability to work independently and to collaborate effectively when needed
  • Proven budget management
  • Strong interpersonal communication skills, including conflict and facilitating resolution skills

What we offer

An amazing compensation package, and many opportunities to grow in the company!

Also, a fun office environment with a family vibe where you will enjoy monthly events such as our ugly Christmas jumper competition, office massages, and surprise pizza parties.

You’ll be working in an environment that values hard work, self-satisfaction, and happiness!

Best of all you have the opportunity to help shape our culture for the future. We have a multicultural environment where openness and diversity is encouraged – from new starters all the way to the CEO.

Next steps

If this role speaks to you, then say no more and apply! 

We can't wait to see your CV :)

Apply Now

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