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Head of CRO Amsterdam Netherlands

Head of CRO

Radarweg | Amsterdam | Noord-Holland | Netherlands | 1043 NT

About us

At Fontem Ventures our purpose is to deliver a better alternative to smokers around the world. 

Fontem Ventures is an innovative consumer goods company and, as the owner of the e-vapour brand blu, a leader in vaping technology. Our business is headquartered in Amsterdam with more than 200 employees working across head office and , Fontem US in Charlotte with research labs in Liverpool, Hamburg and Beijing. 

We know your time is valuable, that’s why we ask that you read the paragraph below first.

Join a team looking to change the world of smokers! We want passionate leaders who believe in the same values we do, that smokers deserve better alternatives. We’re proud that we offer smokers a better alternative to cigarettes and you should be, too. If not, this just won’t be a good fit for your talents. 

Still interested? Then let’s find out what your new job will look like.

The role

As Head of CRO you will play a pivotal role in the shape, strategy and efforts of our skilled team of Conversion experts. Working closely with some of our key departments such as UX, SEO, content and engineering, you'll deliver optimal user experience and devise strategies to reach our full potential across user engagement, CRO and repeat visits.

Using your proven leadership experience and expertise, you'll lead, inspire, mentor and coach our team of CRO Managers and drive exceptional performance and productivity, but also work alongside other members in our product teams/squads to enhance their understanding of conversion optimisation.

Key accountabilities

  • Own the split testing roadmap (A/B, Multivariate)
  • Drive detailed test hypothesis
  • Build out the UX research and qualitative analysis function
  • Perform deep-dive statistical analysis & user segmentation.
  • Champion a data driven Test & Learn culture to the business.
  • Become the key point of contact regarding optimisation across the business.
  • Work with executive management on a long-term strategy to grow the optimisation team.

Skills & experience

  • A proven track record in managing, growing and coaching teams of CRO experts, and ideally analysts and User Researchers.
  • Deep knowledge and expertise in CRO methods and best practice, alongside analytics and data.
  • Experience leading and driving CRO projects in a high-volume, user-centric digital environment.
  • A creative and open-minded leader who is passionate about innovation, new ideas and adaptable to change.
  • Superb interpersonal skills coupled with the ability to gain trust and confidence from your team and stakeholders.
  • Work with product teams and squads to shape, conceive & develop experiments that drive intelligent, sustainable growth through continuous learning and innovation.
  • Drive the personalisation of user journeys and establish an optimisation framework to deliver significant growth across a network of sites. 
  • Experience of working in cross-functional teams in an agile environment.
  • Extensive split testing experience, both A/B and MVT.
  • Web Analytics experience, preferably with Google Analytics
  • Strategic knowledge of advanced Conversion Rate Optimisation.

What we offer

An amazing compensation package, and many opportunities to grow in the company!

Also, a fun office environment with a family vibe where you will enjoy monthly events such as our ugly Christmas jumper competition, office massages, and surprise pizza parties.

You’ll be working in an environment that values hard work, self-satisfaction, and happiness!

Best of all you have the opportunity to help shape our culture for the future. We have a multicultural environment where openness and diversity is encouraged – from new starters all the way to the CEO.

Next steps

If this role speaks to you, then say no more and apply! 

We can't wait to see your CV :)

Apply Now

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