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Head of I&I CX Business Partner Amsterdam Netherlands

Head of I&I CX Business Partner

Radarweg | Amsterdam | Noord-Holland | Netherlands | 1043 NT

About us

At Fontem Ventures our purpose is to deliver a better alternative to smokers around the world. 

Fontem Ventures is an innovative consumer goods company and, as the owner of the e-vapour brand blu, a leader in vaping technology. Our business is headquartered in Amsterdam with more than 200 employees working across head office and , Fontem US in Charlotte  with research labs in Liverpool, Hamburg and Beijing. 

The role

The Head I&I CX at fontem ventures will be a strategic intelligence partner for the Global CX Team, supporting and challenging them with relevant Consumer and Market Intelligence.

Key accountabilities

  • Utilising multiple continuous data sources (e.g. Market Measures, Brand Health Tracking, Segmentation) to help define Where To Play and How To Win (incl consumer Job to be Done); key opportunities and threats for the blu brand.
  • Work with the Global CX Team to define critical Knowledge gaps to inform Where To Play, How to Win, What To Do and develop effective and efficient research plans to fill these gaps.
  • Lead top quality research projects/programs (clear briefings, KPIs/Action Standards, excellent execution and great debriefs, on time, in budget), which address critical knowledge gaps and drive both the learning agenda and the commercial agenda for the blu brand.
  • Work with the Global CX Team to fuel the generation of consumer inspired insights capable of step changing brand equity and performance.
  • Collaborate with Division/local I&I to ensure local relevance of Global initiatives (activation and research) and support I&I colleagues to ensure the best quality consumer and market intelligence is gathered and leveraged for the blu brand.
  • Build constructive, collaborative and challenging relationships with research partners to ensure the best quality service for blu.

Skills & experience

  • The ability to distil complex issues for consumer inspired decision making
  • The maturity to sensitively and intelligently embed research/analysis findings in a complex stakeholder matrix
  • The courage to challenge for better
  • The ability to inspire others and to drive true insightfulness
  • The commitment to mobilise people towards aligned action
  • The flexibility to keep an eye on the big picture and retain attention to detail

 

Required:

  • At least 5 years’ experience in FMCG in Çonsumer & Market Intelligence, with experience of an international business culture and/or market environments.
  • Experience of commissioning and utilising both qual and quant intelligence

Preferred:

  • Experience of global brands where local cultural context is also significant

Next steps

If you’d like to apply for this position or find out more about the role then please apply below and someone from the Recruitment team will be in touch shortly.

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